Thanks to fashionable new maternity lines like Ripe and Tummi, pregnancy has never looked better. But who wants to invest thousands in a designer wardrobe that may only fit for a few months? "I was horrfied at the price of looking good during pregnancy," says Calgary mom Lisa Farrell. So four years ago she opened Canada's first maternity lending closet. Borrow a classic suit or funky top and jeans for just $35 per outfit for a four-week cycle. The Maternity Closet also has formal wear for $40 a week. Don't live in Calgary? If you happen to be there on business you can come in for a fitting, then borrow everything online. www.thematernitycloset.com