As a new mom not yet adept at nursing, Christine Poirer felt shy about trying to breastfeed in the waiting room before her daughter's first doctors' appointment. She made a special shirt that allowed her to nurse comfortably in a crowded room and, when all her friends wanted one too, Poirer realized she was onto something. She perfected the design and launched Momzelle, a line of nursing tops with four different styles (a round-neck T-shirt, tank top, V-neck and turtleneck). The Canadian-made, organic cotton shirts are designed to flatter the postpartum figure with a long, sleek look through the body and adjusted width at the hips. Best of all, they don't look like nursing tops–a one-size-fits-all breast opening is covered by a panel of fabric across the shirt for easy, discreet access. "Our mission is to help women feel good about breastfeeding, no matter where they are," says Poirer. For more info, check out momzelle.com