It’s about time. Pottery Barn Kids finally has some competition–and it’s affordable! If you’re like us, you adore Loblaw’s cheap and ultra-chic Joe Fresh clothing. This spring, Loblaw’s is launching a selection of children’s décor, furniture and accessories named Jump Kids World.

“We believe it will surprise and delight parents who are looking for a fun and functional solution,” says Joseph Mimran of Joseph Mimran & Associates, Creative Director, Joe Fresh, Home and Entertainment for Loblaw Companies Limited.

One of our favorites are the wooden wall hooks (seen here)–a steal at just $7 each. In addition to plenty of cute décor options, there are also helpful storage solutions, bedding, bath, dish sets and furniture.